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Contact Name: john martese
eZine Name: Secrets to Wealth on the Web Ezine
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In this week's (SWWe)
Feature Ad: At Last...Making Money From Home Has Never Been Easier!
Article: Email Marketing By Anna-Marie Stewart Venton
Freebies of the Week: What's New This Week!
Subscriber's Free Ads: Is Your Ad Published?
Free Ad Placement Guidelines: Submit Your Weekly Free Ad
Subscriber Notes: Subscribe/Unsubscribe Info.
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Editor's Notes
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Greetings <%Name%>,
Welcome to our new subscribers,
You are receiving this newsletter because you requested a
subscription. Unsubscribe instructions are at the end of this newsletter. Join
the Internet revolution! Thousands of people are turning their computers into
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As always, we are here to help you become more successful online
Happy reading!
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FEATURE AD
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Featured Article
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Email Marketing
By Anna-Marie Stewart Venton
If you don`t know it yet, you will probably learn over time, that email
marketing is probably THE most effective way of marketing online. That is, IF
you do it the right way.
Here`s a couple of hints and tips that have worked for me:
I have a habit of signing up for safelists that offer free pro memberships to
the first so-so many members. I find that smaller safelists are most responsive.
Once they reach around 1000 members or so, the actual opening and reading of
mails seems to die off.
Think about what would make YOU open an email. What would grab YOUR attention?
Try to make the subject both interesting and captivating, with just a touch of
urgency.
Make sure your subject line isn`t misleading. That`s such a
huge turn-off to most marketers. They open a mail with a great subject line, and
find that it bears absolutely NO relevance to the mail itself. Not only will
they most likely delete the mail right away, but they`ll probably remember who
sent it, and never open mails from that person again.
Remember, if you`re going to use safelists for your email
marketing, get a seperate email address for all the mail you`ll get from other
members.
I probably have about 10 so-called "junkmail" accounts, where I get
all my safelist mails. I go through my mails every day, and yes, I do delete a
lot of them right away.
Sometimes though, something catches my eye, and I take a closer look. If the
subject line`s are interesting, I open them ALL. I find it`s a GREAT way of
keeping on top of what`s happening in the world of internet marketing.
Now, if safelists are just NOT your cup of tea, you need to
work out how to create a warm market, for your own personal
use.
The best way of doing this, is by building your very own
contact list. Whether you want to publish an ezine, or just
create a mailing list is up to you, but make sure you do it
properly. I personally find my contacts through chat. I go to as many chatrooms
as I can find, and make sure my profile is up-to-date and lets people know that
I`m an online marketer.
That way, if people are interested in learning more about me, they`ve at least
got a starting point, and from there, it`s pretty easy to get them to allow you
to add them to your mailing list.
Don`t harvest email addresses, it`ll only end up in tears.
Don`t buy mailing lists, no matter how cheap you can get them. Most of the lists
that are for sale are made up of harvested email addresses. Harvested emails are
by no means "opt-in" and you can be pretty sure you`ll end up getting
a spam complaint. It`s a surefire way of losing your isp, webhost or even both.
Pure SPAM is the biggest no-no out there.
No matter which way you decide to go, it`s going to be hard, mostly because of
all the spam filters that are now in place. ISP`s are really cracking down on
spammers. So much so, that even legitimate emails are getting filtered out.
I`ve gathered together a few sites that I find very helpful
when I`m writing my ezine, and sending mails to safelists etc. It`s quite
amazing to see what actually sets spam filters off. Take some time to go through
it all. Bookmark the sites. If you`ve ever wondered if your mail is getting
through, you can easily check, just by looking for the trigger words.
Here are a few sites/articles that show you some of the words that are
considered to be spam triggers:
http://www.iprofitsystems.com/articles/spamfilters.html
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
http://www.internetbasedmoms.com/ezine_killer.htm
http://office.microsoft.com/Assistance/9798/newfilters.aspx
This one I absolutely love. It`s real fast, gives you a quick review of your
mail onsite, and sends you an email with more information. I use it every time I
send out a "marketing" email of any kind.It`s most definitely one of
the best "spam" checkers I`ve found.
http://www.lyris.com/contentchecker/
Email marketing can be a lot of hard work, especially as,
according to the averages, people need to see your offer AT
LEAST 7 times before they "bite". Be consistent, get your mails out
there, but also be responsible. The last thing on earth anybody wants, is to be
accused of spam. Spam accusations can hurt both you AND the
website/product/program you`re promoting.
Don`t be afraid to add a little "personal" touch to your
emails, just don`t go totally overboard by telling people the ins and outs of
your life...hehehe
Above all, enjoy what you do.
Anna-Marie Stewart Venton
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Subscriber Notes
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(SWWe) is available by subscription only. You must have
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Advertisers are solely responsible for ad contents.
We encourage you to be responsible for investigating
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© 2003 SWWe, except where otherwise indicated.
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