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eZine Name : I Luv Paws
Owners Name. Lois Ewing
WebSite URL. http://iluvpaws.com
Subscriber count. 726
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Hi Lois,
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Good day Everyone. Thank you so much for being with me today. And
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TODAY'S SAYING TO MAKE YOU LAUGH OR THINK:
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The I Luv Paws Article Of The Week
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A Perfect Link
By Sharon Housley
Webmasters are given the advice that they must attract links, but the key
is not
just to attract links... they need to attract good links. But what is the
perfect
link? The search for the perfect link need not be a quest in vain.
Consider the
following when attempting to attract links...
1. Related
The best links should come from related websites which contain similar and
related
content, but not the same type of material or content. For example: A link
for baby
clothing would benefit from a link that discusses baby care.
2. Anchor
The anchor text (the "text" that is used in the link) should include
keywords that
relate to the topic covered on the web page that is being linked to.
Anchor text
should be varied; links that all have the same anchor text will appear
manipulated
and contrived to the search engines. Therefore, the text links should
contain a
variety of related words.
3. Deep Link
The links should direct visitors to a related page within the website. Do
not make
the mistake of directing all of the web links to a website's home page. Deep
linking, and directing visitors to material that corresponds to content
that is
closely related to the text link is key. Deep linking appears more natural
to search
engines, whereas links directing all visitors to a single page or the home
page seem
unnatural, and could be interpreted as an effort to manipulate search engine
ranking.
4. Domain And Page Authority
Search engines trust some websites more than others. Links from
"authority" websites
have more weight than links from lesser-known websites. Google is said to use
PageRank as an indicator of authority. Keep in mind that PageRank is not
the only
factor used to determine a website's authority. Authority websites should
still
relate to the website it is pointing to.
5. Nix NoFollow
Links should not contain the NoFollow command. The NoFollow command
directs search
engines to not "follow" the link. If a link contains "NoFollow" there is
no search
engine benefit from the link; the only benefit to having the link is any
organic
traffic that results if the link is clicked. As a result, NoFollow links
are nearly
worthless.
6. Mix It Up
Links should come from a variety of sources. Fewer links from a larger
number of
websites will generally "weigh" more than a large number of links from a
small
number of websites.
7. Surrounding Text
Some search experts claim that the text surrounding a link can influence
ranking.
Whether this is true or not is difficult to determine. It is more likely
that links
containing surrounding text are more likely to be relevant, and as a
result those
links tend to be worth more.
8. Link Position
The location of the link on the page can also influence the value of the
link. Some
search experts claim that footer links carry less value than links which are
integrated into the actual web page content.
9. Type of Link
There does not appear to be a difference between a "text" link's value and an
"image" link's value, if the image link contains ALT text. The search
engines use
the image ALT text in the same way they use the anchor text of a text link.
10. Number Of Outbound Links
A page with fewer links is better than a page with a large number of
links. This is
because a webpage passes along what is referred to as "link juice". The
more "link
juice" passed along, the more valuable the link is. The link juice is
divided up
over all the links on a webpage, so popular websites with few outgoing
links are
more valuable than those with a large number of links.
11. Link Age
Search engine critics cannot seem to agree as to whether older links or
newer links
carry more value. When information is vague, it is best to garner both
aged links
and new links to websites.
12. Vintage Domain
The age of the domain is said to influence link power. More than likely
the age of
the domain simply contributes to the trustworthiness of the website, and
links from
trusted websites tend to have more value.
13. One Way Links
Links that are not reciprocal carry more weight than those which are simply
link-for-link exchanges.
14. Page Content
A web page that is mostly just a list of links has less value than a web
page that
contains a mixture of links and content.
15. Updated Pages
Web pages that are updated frequently will typically be spidered by search
engines
on a more frequent basis. The update will not influence the power of the
link, but
it will mean that the link will be picked up more quickly by the search
engines.
16. Link Surges
Webmasters should be encouraged to gradually build links over time, rather
than all
at once. The gradual increase is more natural and will have a stronger
impact on
organic search rankings.
The quest for the perfect link can be frustrating and elusive, but the
fact is: the
perfect link is logical, appears natural, and grows over time. Best of
luck in your
attempt to find the perfect link.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software
for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages
marketing for RecordForAll http://www.recordforall.com audio recording and
editing
software.
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** LEGAL STUFF **
I accept no responsibility whatsoever for the content, profitability or
legality of any published articles or advertisements contained within
I Luv Paws Ezine/Newsletter.
DISCLAIMER & Subscriber Agreement
All ads must comply with the guidelines, policies and laws of the
Federal Trade Commission ( http://www.ftc.gov ). We retain the right to
edit or refuse any and ALL types of ads. We encourage responsible
advertising and marketing through substantiation and documentation of
all claims made.
By signing up for I Luv Paws
you give express consent to I Luv Paws and to any
third party advertisers who may run advertising in I Luv Paws
to receive in-house and third-party advertising
from I Luv Paws's publisher."
You may by clicking the link at the end of this email Unsubscribe at any
time.
Money Shop Inc
8769 Kossuth Amanda Rd
Spencerville, Ohio 45887
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