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eZine Name : Christian Times Online eBusiness Newsletter
Owners Name: America Web Works, LLC.
WebSite URL: http://www.christiantimesnewsletter.com
Subscriber count: 83400
Advertising rates: http://www.christiantimesnewsletter.com/advertising
A Copy of your last Issue:
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Christian Times Online
Weekly eBusiness Newsletter ©
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ISSN 1541-5422 - Circulation: 83,760
Sunday, June 1st, 2008
Greetings Tony!
Welcome To This Week's E-dition!
We're "LIVE" - on the NET!
Please visit Christian Times Newsletter:
http://www.christiantimesnewsletter.com
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In This Week's E-dition - Christian Times
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[|> ON THE COVER
Publisher Notes
Delighting Your Customers
Tony Marino
Executive Publisher
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Marketing Radio Series - June 2008 - NEW!
Marketing Antics Live!
Radio Show
Live From the Portland Marketing Promenade
Plus, All-New eMarketing News & Reviews
Hosted By: Tony Marino, Executive Publisher
Click Here to Listen Now! (Enjoy Our "Playerless" e-Radio
System)
http://www.MarketingAntics.com
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[|> PAGE 2
Work By Faith
Business Is Changing
Scott F. Geld
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eBusiness Women
AdSense Tips
Sharon Housley
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[|> PAGE 3
Weekly Inspirational
The Unusual Power Of Emotions
Dr. Jill Ammon-Wexler
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eBusiness Ethics
Being Specific
Claude Hopkins
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[|> PAGE 4
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[|> ON THE COVER
PUBLISHER NOTES
Inner-Circle Insights
Delighting Your Customers
Tony Marino
Executive Publisher
Greetings Tony!
What does it take to impress a customer?
* Careful Listening
* Thorough Examination
* Connectivity
* Repetition
As a technical society, and despite the significant amount
that has been spent over the past decade on customer
relationship management (CRM) systems, we have drifted too
far away from our customers.
We have assumed that CRM systems will sell for us
(salesforce automation systems), and market for us
(marketing automation systems) and provide customer service
for us (service management solutions).
But this has not been the case.
These three flavors of CRM systems are merely tools, and
these tools can no more build a relationship with a customer
than a hammer can build a house on its own. In both cases,
the factor that makes a difference is the people involved.
If the salesforce automation system sends you a reminder to
connect with your prospect on Tuesday and you don't pick up
the phone, where did the breakdown occur? Not with the
technology...but it will be the technology that gets blamed.
Ultimately, delighting customers comes down to two
components: execution and connection.
And this can be blended together in four simple steps:
Attentive Listening
Engage your customers. Ask them what's working...and what is
not. If a prospect decides not to work with you, find out
why. Understand their business. Understand their goals. And
understand where they are "coming from" as far as their
frame of reference.
Are they "win-at-all-costs?" Are they "I just need this
widget"?
Are they balancing work and no-work life in a tenuous grasp?
Without listening to customers and asking these questions,
CRM is doomed to failure.
Thorough Examination
After you've listed to your customers (and then listened to
them again...and again...), pull back to understand what's
going on, not only within the customer base, but with the
broader market as well.
Understand the threads and trends that weave through what
you are hearing. Use that insight and your experiences to
determine an action plan to connect with the customer and
help them, on an ongoing basis.
Connectivity
The best laid plan, or the most "perfect" strategy is
worthless if you don't do something about it. Analysis that
is not followed by action is, quite simply, a waste of time.
If you want to do an analysis in your room by yourself, and
not let anyone know about it, that's fine. Just be sure to
wash your hands afterwards.
What's really required is taking your insight and going back
to the customer, and connecting your understanding with
their world, background, and experiences.
Work on the problems and seek solutions together.
Take a stab at a solution, and then do something. It won't
be 100% correct out of the gate, and that's OK. Learn
together, and make the next iteration better.
Repetition
Nurturing a relationship with a customer is not a quick,
one-time event. You must invest time, energy, and allow
yourself to be, quite frankly, even a bit vulnerable at
times.
In my experience, going to a customer with a well-thought
out action plan (with risks and potential outcomes outlines)
is far more effective than going in with hubris-laden
splendor and six-guns blazing.
A good customer, a customer that is interested in building a
long-term relationship between the organizations, will see
through that kind of activity in a second, and show you the
door.
* Careful Listening
* Thorough Examination
* Connectivity
* Repetition
It's really NOT "Rocket Science".
Or is it?
Happy Marketing!
Tony
Tony Marino
Founder/Executive Publisher
Christian Times Newsletter
Founder, CEO
America Web Works
http://www.americawebworks.com
PS. Marketing Antics Live... Join Us!
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Marketing Radio Series - June 2008 - NEW!
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Radio Show
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Plus, All-New eMarketing News & Reviews
Hosted By: Tony Marino, Executive Publisher
Click Here to Listen Now!
(Enjoy Our "Playerless" e-Radio System)
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___________________________________________________________
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[|> PAGE 2
WORK BY FAITH
Business Is Changing
Scott F. Geld
It's common knowledge that the Internet has enjoyed
explosive growth and has affected nearly every industry in
every country in the world. It is changing how we
socialize, how we educate ourselves and how we do business.
Just what are some of these changes?
Continually Shorter Product Cycles
Especially in the software industry, product cycles are
becoming shorter and shorter. Typically, a software product
goes through several stages before being released; code is
developed, the product is tested internally, then possibly
tested by the intended user audience, it's revised and
released for sale.
Yes, released for sale even though known bugs or
deficiencies are present. But these bugs don't affect the
overall efficiency of the product, and 'patches' to fix the
bug can be issued after the product's release and
downloaded off the internet. The product is out the door
and in the market place competing for sales even though it
isn't perfect.
Instant Communication Forces Increased Productivity Studies
reveal that today's businesses have far less free time to
ponder decisions. Email makes it possible to instantly
communicate with one another. In business, this accelerated
communication means that decisions are expected more
quickly.
Eliminated are the necessary time gaps made possible with
snail mail and slower forms of communication. These time
gaps must now be filled with increased productivity in
order to keep pace and compete.
Information Overload
Experts estimate that we have created as much data in the
last 30 years as our forbearers did in the last 3000 years.
The Internet has made information instantly available to
everyone at any time. If your customers don't like the
price you quoted for your product, they can find a
competitor on the internet, check out their price and use
it to negotiate with you. Or, a customer can simply order
the product online from your competition.
Internet users can even find out your wholesale costs and
determine what your markup is.
Now that's leverage.
Clearly the Internet has changed and continues to change
the way we do business. Are you ready?
Scott F. Geld is the Director of Marketing for Marketing
Blaster, Inc., an Internet firm specializing in providing
targeted traffic and leads. For more information, please
visit http://www.MarketingBlaster.com
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eBUSINESS WOMEN - SPECIAL FEATURE AT "CHRISTIAN TIMES'
AdSense Tips
Sharon Housley
AdSense allows website publishers to display contextually
relevant advertisements on their website. If a web visitor
"clicks" on an advertisement, the web publisher will earn a
percentage of the advertising revenue generated as a result
of the click. Many webmasters have built content websites
around the Google AdSense model.
In many cases the specific intent of the webmaster is to
profit from Google AdSense. Other webmasters use Google
AdSense to supplement their revenue.
Regardless of the webmaster's intent, the following tips
will help webmasters looking to profit from AdSense.
Top AdSense Tips:
1. Niche Sites.
Targeted niche sites that have a clear theme, tend to
generate more advertising revenue simply because it is
easier to achieve decent search engine placement. Be warned
though, you want to chose a niche where there is a
sufficient number of advertisements available.
2. Target Keywords.
When determining the sites focus, consider how much the
advertisers pay for the advertisements. If the site is
focused on ringtones, like Ringtone Central
http://www.ringtones-central.com the payout per click is
going to be very small, as ringtones are not high ticket
items, advertisers will not spend a lot on pay per click
advertisements.
With less obvious markets use Overture to determine how
much advertisers pay per keyword, it is usually similar on
Google. Search Overture for a keyword then click "View
Advertisers' Max Bids" in the top right corner. This will
show the Overture inventory and how much is paid per
keyword.
Because the market has become very competitive, it will be
difficult to rank well in search engines with a new website
that is optimized for the terms that have the highest
payout. Consider targeting terms that are moderately
priced.
3. Aged Sites / Time.
Over time as a website is spidered by Google, advertisements
will generally increase in relevance. In general, older
websites will rank better in search engines. The closer the
advertisements relate to the webpage's content; the higher
the "click-through" the publishers will see.
4. Coding.
In order to minimize a websites maintenance place the Google
generated AdSense code in the website template or an include
file. This will allow you to easily experiment with
different advertisement sizes and ad placement, and keep the
web maintenance to a minimum.
5. Tracking Channels.
In order to know how effective a specific website or ad
placement is use distinct channels and subchannels within
Google. This will allow you to discern what performs best
on a specific website. Using channels will tell you what
sites are making money, what advertisements are making
money and what ad position is the most profitable on a
specific website.
Keep in mind that you should run an advertisement for a
full week, in order to properly test its effectiveness,
different days of the week will vary the web traffic so
comparing one week to another will give the most accurate
reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or
color schemes be sure to leave campaigns in place for one
week, different days will often result in web traffic
fluctuations. Comparing web traffic, week to week will give
a clear indication of what ad formats perform the best.
6. Integrated Ad Placement.
Many webmasters have been successful at integrating
advertisements into a website. The easiest way to integrate
an advertisement into a website is to remove the
advertisement border. This will allow the ads to better
blend with the webpage.
Google recommends contrasting the link colors with the
website colors to increase click-throughs. It is also
suggested that webmasters randomize the color of the
advertisements, so that frequent users will not naturally
"filter" the ads.
example of integrated ad placement:
http://www.golf-clubhouse.net or
http://www.security-protection.net
7. Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This
decreases the value of the advertisements served, so
publishers should cautiously add advertisement units, as it
dilutes ad inventory. In other words you want to serve the
most expensive ads at all times.
8. Hot Spots.
Like web copy above the fold holds true with AdSense as
well. This means that advertisements that appear without
having to scroll will be read more frequently. Hot Spots
are areas on a web page that result in a higher percentage
of click-throughs. According to Google the highest paying
advertisements are located on the hot spots.
hot spots map -
http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads
perform better, so webmasters are encouraged to experiment
with both.
9. Highest performing Ad Sizes.
According to Google the 336 x 280 rectangle, the 300 x250
rectangle and the 160 x 600 sky scraper result in the
highest number of click-throughs. Depending on the
website's design and layout, publishers may experience
different results with different ad sizes, placements and
color schemes. Expirement and track the results for each
website to maximize the AdSense payout.
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
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[|> PAGE 3
WEEKLY INSPIRATIONAL
The Unusual Power Of Emotions
Dr. Jill Ammon-Wexler
You most likely recall exactly where you were, and exactly
what you were doing, when you learned of the 9/11 attack on
the World Trade Center.
I most certainly do!
I clearly recall my disbelief and total amazement. I recall
exactly where I was standing when I first heard about the
news. And I even remember precisely what the weather was
like at that moment. That total moment was permanently
seared into my memory!
But do you recall where you were on this date last year?
Chances are you don't! And neither do I.
"Now...why IS that?" you might well wonder.
** The Memory Puzzle
Why did we both obviously "memorize" the details of our
lives on 9/11/01 - but can't recall much of anything about
our lives on this day just a year ago?
The innermost recesses of our brains contain the secret of
why we remember some things so clearly...and others not at
all.
To a large extent, learning and memory are functions of a
banana-shaped portion of our brain called the "hippocampus."
But our ability to recall certain moments very clearly is a
function of another part of our brain.
This second important piece of the memory puzzle is located
very close to the hippocampus, and is called the amygdala
(ah-mig-daa-la).
Your amygdala is triggered by emotion - pure and simple.
And it especially responds to very strong emotions, whether
positive or negative.
** Emotion and Goal Success
This emotion-triggered aspect of the amygdala holds the
secret to why intense emotions like passionate desire and
fear are such powerful forces in our lives.
For example: If you have a passionate desire to achieve a
goal, your amygdala will take actions to *blaze* the memory
of your desire into your brain's learning and memory center
-- your hippocampus.
You will then become literally "possessed" by an unstoppable
burning desire to achieve that goal.
And since your hard-working hippocampus will hold that
desire right in the front of your memory banks -- it may
seem that suddenly *everything* reminds you to pursue your
goal.
That's why success is inevitable IF you set goals you have a
*passionate desire* to achieve.
The key word is passion!
** The One Thing to Avoid
But there is one thing that can cause the undoing of a
passionate drive for success. And that's the *big S* --
chronic stress!
We all know stress is bad for us. But today's
neuroscientists have now proven beyond a doubt that chronic
stress actually causes physical damage to the hippocampus.
As you recall from previous articles, your neurons are
something like trees: They have branches (called
"dendrites") that reach out to communicate with other
neurons (brain cells). Bruce McEwen of the Rockefeller
University's neuroscience laboratories studied the brain
cells of stressed mice.
He discovered that the dendrites of the mice were both fewer
and shorter as a result of repeated stress. (Due to such
shrinkage, your hippocampus cells would receive far *less*
information than normally.)
And McEwen found the opposite in the amygdala (the portion
of your brain that regulates emotion.) Chronic stress
actually causes the neurons in the amygdala to *grow* and
become *more* active.
** The Cause of "Generalized Anxiety"
As with mice -- chronic stress causes the cells of your
hippocampus to shrink. And at the same time, it causes your
amygdala cells to grow.
This is NOT a good thing!
As the amygdala grows, many people will suffer from
increased emotional instability - along with deep feelings
of anger, fear and anxiety.
And at the same time, their shrinking hippocampus becomes
less capable of "grounding" their feelings by connecting
those emotions to specific causes.
This often leads to a feeling of "generalized anxiety" -- a
vague feeling that "something" is wrong . . . without any
clarity on what that "something" could be.
This brain phenomenon can be viewed using magnetic resonance
imaging (fMRI). "You can actually measure the altered volume
of the hippocampus in disorders like major depressive
illness," researcher McEwen tells us.
** A Possible Strategy
The best possible approach is to certainly trigger burning
passion for your goals. But at the same time, be *sure* to
include some stress-releasing activities in your busy
schedule.
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***********************************************************
If you have a special prayer request or message to share
with others, please let us know. We also thank you in
advance for your prayers for us, too.
mailto:article-submission@christiantimesnewsletter.com
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eBUSINESS ETHICS
Being Specific
Claude Hopkins
Platitudes and generalities roll off the human
understanding like water from a duck. They leave no
impression whatever. To say, "Best in the world," "Lowest
price in existence," etc. are at best simply claiming the
expected. But superlatives of that sort are usually
damaging. They suggest looseness of expression, a tendency
to exaggerate, a careless truth. They lead readers to
discount all the statements that you make.
People recognize a certain license in selling talk as they
do poetry. A man may say, "Supreme in quality" without
seeming a liar, though one may know that the other brands
are equally as good. One expects a salesman to put his best
foot forward and excuses some exaggeration born of
enthusiasm. But just for that reason general statements
count for little. And a man inclined to superlatives must
expect that his every statement will be taken with some
caution.
But a man who makes a specific claim is either telling the
truth or a lie. People do not expect an advertiser to lie.
They know that he can't lie in the best mediums. The growing
respect in advertising has largely come through a growing
regard for its truth. So a definite statement is usually
accepted. Actual figures are not generally discounted.
Specific facts, when stated, have their full weight and
effect.
This is very important to consider in written or personal
salesmanship. The weight of an argument may often be
multiplied by making it specific. Say that a tungsten lamp
gives more light than a carbon and you leave some doubt.
Say it gives three and one-third times the light and people
realize that you have made tests and comparisons.
A dealer may say, "Our prices have been reduced" without
creating any marked impression. But when he says "Our prices
have been reduced 25 percent" he gets the full value of his
announcement.
A mail order advertiser sold women's clothing to people of
the poorer classes. For years he used the slogan, "Lowest
prices in America." His rivals all copied that. Then he
guaranteed to undersell any other dealer. His rivals did
likewise. Soon those claims became common to every
advertiser in his line, and they became commonplace.
Then under able advice, he changed his statement to "Our net
profit is 3 percent." That was a definite statement and it
proved very impressive. With their volume of business it was
evident that their prices must be minimum. No one could be
expected to do business on less than 3 percent. The next
year their business made a sensational increase.
At one time in the automobile business there was a general
impression that profits were excessive. One well-advised
advertiser came out with this statement, "Our profit is 9
percent." Then he cited actual costs on the hidden costs of
a $1,500 car. They amounted to $735, without including
anything one could easily see. This advertiser made a great
success along those lines at that time.
Shaving soaps have long been advertised "Abundant lather,"
"Does not dry on the face," "Acts quickly," etc. One
advertiser had as good a chance as the other to impress
those claims. Then a new maker came into the field. It was a
tremendously difficult field, for every customer had to
taken from someone else. He stated specific facts. He said,
"Softens the beard in one minute." "Maintains its creamy
fullness for tens minutes on the face." "The final result of
testing and comparing 130 formulas." Perhaps never in
advertising has there been a quicker and greater success in
an equally difficult field.
Makers of safety razors have long advertised quick shaves.
One maker advertised a 78-second shave. That was definite.
It indicated actual tests. That man at once made a
sensational advance in his sales.
In the old days all beers were advertised as "Pure." The
claim made no impression. The bigger the type used, the
bigger the folly. After millions had been spent to impress a
platitude, one brewer pictured a plate glass where beer was
cooled in filtered air. He pictured a filter of white wood
pulp through which every drop was cleared. He told how
bottles were washed four times by machinery. How he went
down 4,000 feet for pure water. How 1,018 experiments had
been made to attain years to give beer that matchless
flavor. And how all the yeast was forever made from that
adopted mother cell.
All claims were such as any brewer might have made. They
were mere essentials in ordinary brewing. But he was the
first to tell the people about them, while others cried
merely "pure beer." He made the greatest success that was
ever made in beer advertising. "Used the world over" is a
very elastic claim. Then one advertiser said, "Used by the
peoples of 52 nations," and many others followed.
One statement may take as much room as another, yet a
definite statement may be many times as effective. The
difference is vast. If a claim is worth making, make it in
the most impressive way. All these effects must be studied.
Salesmanship-in-print is very expensive. A salesman's loose
talk matters little. But when you are talking to millions at
enormous cost, the weight of your claims is important.
No generality has any weight whatever. It is like saying
"How do you do?" When you have no intention of inquiring
about ones health. But specific claims when made in print
are taken at their value.
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[|> PAGE 4
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CHRISTIAN CLASSIFIEDS
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[SPECIAL] - [Publisher Note - Classifieds]
Hello Tony,
Believe it or not, I read and look at each Sponsor offering.
I often find many incredible products and services or my
business. As a matter of fact, I make every attempt to buy
from our sponsors first.
Remember, when you give first, most people will follow in
return. I strongly believe that everyone can benefit from
anyone.
Let's continue to focus on teamwork! There is no "I" in
"TEAM". Why not make your e-business a win-win endeavor.
God knows you have put your heart, soul and money into it!
I wish you ever-continuing success, one day at a time!
All the best,
Tony
___________________________________________________________
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globally recognized Classified section of "Christian Times".
http://christiantimesnewsletter.com/classifieds
[|> Plus...
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3/12
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3/12
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3/4
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6/12
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7/12
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12/12
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**
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<><><><> This Week's Final Thought <><><><>
If your life is free of failures,
you're not taking enough risks.
- H. Jackson Brown, Jr.
___________________________________________________________
___________________________________________________________
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